| dc.description.abstract | This report presents findings from a qualitative survey among actors involved in the production and sale of local food in Oslo and Bristol, with a focus on sales models and challenges and opportunities for direct sales. The actors in Oslo and Bristol had largely the same motivation for local food sales, including environmental sustainability, transparency in the supply chain, creating community, supporting farmers, sharing knowledge about food and agriculture, as well as being a counterweight to the mainstream food system. Climate crisis and food safety were stronger motivational factors among actors in Bristol than in Oslo, while in Oslo there was more emphasis on the importance of local sales channels for food diversity and quality. Several interviewees pointed to lack of economic profitability as one of the most important challenges for the local food producers. It requires a great deal of work both with production, marketing and sales to be economically successful as a small-scale producer. At the same time, buying local food often requires more time, effort and money from consumers compared to shopping in grocery stores. The report points to several possible solutions to these challenges: increased demand for local food due to changes in attitudes, increased cooperation between producers, sales channels, organizations and public authorities to reduce competition and find common solutions, as well as the development of common digital platforms that can create economies of scale and make marketing and deliveries more efficient. It is also important to look at how the public sector, both through grants, procurement and guidance, can facilitate increased production and sale of local food. | |
