Citizen and consumer attitudes to food and food production in Norway

Abstract

This ESEE 2011 conference paper examines attitudes to private and public goods and bads from agriculture in Norway with a particular focus on organic agriculture. The issue is based on a survey among 939 Norwegians. The results show that the respondents strongly value public attributes of agriculture like a vivid countryside and cultural landscapes. Almost 60 percent of the sample emphasise that the government should aim to increase the production and sale of organic food. Respondents’ behaviour as consumers were investigated by collecting and analysing data that indicate which conditions respondents find most important when they buy milk, eggs, carrots and ketchup. Important conditions were taste, fresh, produced in Norway and no use of pesticides or fertilizers. The most important reasons for buying organic food were avoidance of pesticides, health and environmental concerns.