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dc.contributor.authorGustavsen, Geir Wæhler
dc.contributor.authorHegnes, Atle Wehn
dc.identifier.citationInternational Journal on Food System Dynamics. 2020, 11 (1), 1-13.en_US
dc.description.abstractIn studies of consumption of local food specialties (LFSs), individual personalities are rarely mentioned. In this article, we want to expand on and provide a nuanced explanation of the characteristics of these consumers of these products, asking: Are there any personality traits that characterize these consumers? We use the Big Five personality model to unpack the relationship between individuals' personalities and choices of LFS in the Norwegian context. The model consists of the following five personal traits: extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience. These personality traits are latent, but through questions regarding behavior, the traits may be revealed. To construct latent variables to measure these traits, we apply the graded response model. Furthermore, socioeconomic variables are combined with personality traits in logistic regression models to find the relationships between personality and choice of Norwegian LFSs. Our results show that in all models the latent variable Openness to experience was one of the most important predictors of all the choices of LFS made by individuals. Openness to experience is characterized by fantasy, aesthetic sensitivity, attentiveness to inner feelings, preference for variety, and intellectual curiosity. The consequence of the connection between Openness to experience and LFS is that stakeholders may take this into account when seeking to increase sales.en_US
dc.rightsNavngivelse-Ikkekommersiell 4.0 Internasjonal*
dc.titleConsumer Personality and Local Food Specialties: The Case of Norwayen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.rights.holder© The author(s)en_US
dc.source.journalInternational Journal on Food System Dynamicsen_US
dc.relation.projectNorges forskningsråd: 194051en_US

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