Fra nødvendighet til mulighet. Norsk Proteins posisjon og fremtidige rolle i sirkulær biøkonomi
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Norsk Protein belongs to the rendering industry managing specific risk material and more applicable streams of animal by-products. The industry was radically transformed during and in response to the BSE-crises and its new regulatory regime entering into force aorund the turn of the century. Norsk Protein was formed 1997 by the great majority of Norwegian meat processors, in particular the farmers’ meat cooperative. Norsk Protein enabled industry consolidation to facilitate the transition to the new regime. Since its foundation, the company has performed secure handling of risk material, acted as a bio-safety risk management and logistics utility for the whole industry, and developed effective logistics to keep by-product-streams as pure as possible together with a flexible marketing strategy. Flexible, segmented marketing is necessary in order to optimize the sales of fats and protein meal in order to tap the willingness to pay in a growingly differentiated market. Norsk Protein has proven high degree of flexibility.